Lynne Franks is an author, businesswoman and commentator
on women’s affairs. As founder of one of the UK’s legendary
PR agencies of the 80s’ and 90’s, she is recognised as a leading
authority on consumer trends, as well as an international voice for progressive
change. She is founder of SEED; the training programme and network for
women entrepreneurs. In a world where it is becoming increasingly difficult
to create brand loyalty, Franks specialises in the most effective ways
to use PR and communication - what she calls "new marketing"
- how to invite your consumer to be part of your community - the holistic
way to create brand commitment.
Recognised as "The Zeitgeist" by Vogue Magazine, Futurist
Lynne Franks has tracked consumer patterns for thirty years, predicting
lifestyle preferences and directions. Lynne also hosts “Frankly
Speaking” - a chat show-style forum featuring specialist guests
from in or outside the corporate structure. Frankly Speaking aims to nurture
the need to develop a dialogue, not only within the corporate community,
but also between the corporate world, the community that serves it and
the community it serves, in order to create a balanced partnership for
the future.
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