Simone Poonawalla became a breeder of thoroughbred racehorses after her education in Horse Business Management at Marcus Oldham College (Dux Award & Horse Husbandry Award), Australia and Stud Farm Breeding Management at the Irish National Stud (Gold Medal), Ireland. Thereafter she worked briefly with Taylor Made Stud Farm, Kentucky, USA for the Keeneland September Yearling Sale.

Returning to India in 1999, Simone was officially employed by the family stud farm. She has been responsible for rearing up/managing young stock. She also involves herself in the management of the business.

Simone believes that the achievement of the horses is down to a team effort. As she says, “breeding a good racehorse is an art as well as a science…breeding a top quality racehorse is a very tricky and difficult operation as it involves so many facets, from top horsemanship to veterinary skills, equine nutrition, quality of bloodstock, environmental conditions, and of course the running of the actual business itself which requires a well rounded knowledge of the industry, astuteness and a keen nose for business.”

Simone goes on to say, "there is no greater satisfaction than getting the desired results, whilst having the horse work along with you – not for you."